Pride and Prejudice and Zombies Apps and Book Trailers

iTunes preview of the Pride and Prejudice and Zombies: The Interactive Book app has arrived. The app's zombie elements include hundreds of illustrations, motion graphics, music and sound effects (squish).

It was created by PadWorx Digital Media, which won a 2010 Publishing Innovations award for its ebook version of Bram Stoker's "Dracula." Here's a trailer for "Pride & Prejudice & Zombies: The Interactive Book App".

This app is designed for both iPhone and iPad
$4.99
Category: Books
Released: Oct 22, 2011
Version: 1.0
Size: 579 MB
Language: English
Seller: PadWorx Digital Media Inc
© 2009 by Quirk Productions, Inc. Cover art courtesy the Bridgeman Art Library International Ltd. Cover zombification and design by Doogie Horner.
Rated 12+ for the following:
Frequent/Intense Horror/Fear Themes
Infrequent/Mild Cartoon or Fantasy Violence
Infrequent/Mild Realistic Violence
Requirements: Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad. Requires iOS 4.0 or later.

Quirk book has been innovative in marketing its Zombie books.  This article gives an insight into how Web 2.0 marketing works: Pride and prejudice and book trailers: How Quirk Books puts book trailers to use and measures their success.

Brent Cohen, Vice President of Quirk Books, the publisher of the Jane Austen Zombies mash ups: his quote about Zombies book trailers:

Essentially, we are creating a marketing asset that we want others to enjoy and share on the web. So, the success of a book trailer can immediately be measured by views and channel subscribers. It can also be measured in how many times it was embedded on other sites and viewed there.